Tuesday, October 9, 2007

'Honest Ed' Mirvish honoured on soda pop bottle

Seattle-based Jones Soda has brewed up a tribute to the late businessman and theatre impresario Ed Mirvish with a limited-edition run of cream soda released this month featuring a portrait of the beloved Torontonian.

Lisa Giroux, Jones Soda regional manager, said Russell Lazar — the general manager of the discount bargain shop Honest Ed's in Toronto — gave the soda company the green light to proceed.

A limited run of cream soda made by the Jones Soda Co. features a tribute to the late Ed Mirvish.A limited run of cream soda made by the Jones Soda Co. features a tribute to the late Ed Mirvish.

"We chose to feature Ed Mirvish because he was such an icon in Canadian entertainment and Honest Ed's has been a loyal customer to Jones Soda for quite some time," Giroux said.

When I lived in Toronto in the late 70's (wow doesnt that sound weird), I went to Honest Ed's all the time. A truly great store and Ed was an utterly larger than life character. I am so pleased to see him being celebrated like this.

And let's not forget that he did a thing or two for the theatre in Toronto as well

Story from cbc.ca

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