Moisturizers make men a soft touch - ArtsLife - TheChronicleHerald.ca: "'Men don’t want to look like the Marlboro man anymore. They don’t want a haggard look,' says Grady Laird, contributor to GQ magazine. 'Men are fighting looking older, too, and if they can look younger at a basic level, not by plastic surgery, then they’ll do it by using moisturizer, wearing sunscreen. They’re becoming comfortable with that.'"
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