Sunday, November 1, 2009

Sports Betting and News - Strange Bedfellows

Matt Steinglass - Accumulating Peripherals – Funding the news through sports betting? Seriously? - True/Slant
Basically, the logic of the internet disaggregates this kind of stuff. The idea of funding newsrooms through online sports betting is the kind of arbitrary coupling that the internet tends to uncouple. If you had a company whose revenue came entirely from sports betting and it had to make some decisions about how much of that revenue to spend on news reporting, the chances are it would constantly cut the amount it spent on reporting and increase the amount it spent on advertising its betting services, or take it as profit, or whatever. Under the old newspaper model, people bought the paper to read the stories, and got the ads on the side. But people who want to do online betting don’t come to a site to read about Iran or the mayoral race and then do some sports betting on the side. They come to the site to bet on sports. Trying to couple that to newsgathering doesn’t make any sense and isn’t going to work.

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