"Quinoa is a low-calorie, gluten-free, high-protein grain that tastes great. Its popularity has exploded in the last several years, particularly among affluent, health-conscious Americans. But the kinks that kept the grain out of Freshii that day are emblematic of the hurdles it will face to becoming a truly widespread global commodity and a major part of Americans’ diet.
It shows the crucial role of global agribusiness, big-ticket infrastructure investment, and trade in bringing us the things we eat, whether we like it or not. In short, it’s hard to keep something on the menu if you might not be able to afford it the next day. And the American agricultural economy makes it hard for a new product to reach the kind of steady prices and day-in-day-out supply that it takes to make it big."
'via Blog this'
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